GMC Is Proud To Be the Official Truck of the Macy’s Thanksgiving Day Parade® for 33rd Straight Year

Balloons_01Aside from sharing a meal with loved ones, there is another longstanding tradition that will be a part of many families’ Thanksgiving Day celebrations: the annual Macy’s Thanksgiving Day Parade®. Celebrating 87 years of marching down the streets of New York City, this annual parade consists of magical floats, gigantic balloons, bands, and celebrities with a variety of different themes and sponsors. For the 33rd straight year the floats of this parade will be hauled by the reliable GMC truck lineup.

“We’re excited to continue this pairing of two iconic American brands,” said Sandra Moore, director of GMC advertising and sales promotion. “It’s a grand stage to display the unique design, advanced engineering and capability of GMC trucks, complemented by these remarkable floating works of art.”

Over 50 GMC Sierra pickups, Yukon Denali full-size SUVs, and Acadia Denali midsize crossovers will partake in this year’s May’s Thanksgiving Day Parade®. Be sure to tune in to your local station to catch your favorite GMC models and the festive floats!

Blind Experience Nature in GM Wildlife Habitat

If you visit the General Motors Canada Limited headquarters, you would see an expansive wildlife habitat located directly behind it.  GM wanted to make sure that everyone could experience the beauty right outside its backdoor, including the visually impaired, so the automaker teamed up with the Canadian Institute of the Blind to create a 4 ½-mile trail designed to help the blind experience nature.

The trail is part of the McLaughlin Bay Wildlife Reserve, which is a massive, 104-acre wildlife habitat maintained by GM and its community partners.  Braille panels run all along the trail to inform the blind of what birds and sounds they are hearing at each stop.

The Braille panels are yet another example of GM’s commitment to engage every member of the community.  The trail also features wheelchair-accessible path that are line with guide rope for easier mobility.

“We work with local schools, non-governmental organizations, nonprofits and environmental preservation groups to enhance habitats in the communities in which we operate,” said Sue Kelsey, GM biodiversity program manager, in a press release. “We are making great strides to increase biodiversity today while helping to educate the next generation of environmental stewards on the importance of conservation.”

To learn more about GM’s community efforts, visit us today at Crawford Buick GMC!

2014 Buick Regal Has More Power and Better Efficiency

2014 Buick RegalThe 2014 Buick Regal is currently making its way into dealerships across the country and while this sporty sedan may not seem to have undergone any changes to the naked eye, once you turn on the engine you’ll notice a few adjustments. The revamped 2014 Regal is equipped with its most powerful standard engine ever and also boasts increased fuel efficiency to go with this newfound power.

Under the hood, drivers will find a new 2.0-liter Turbo engine producing an SAE-rated 259 horsepower, 18 percent more than the 2013 Regal Turbo reached. This new Turbo engine first debuted in the Cadillac ATS and was named one of Ward’s 10 Best Engines.

“Power and fuel efficiency are typically mutually exclusive,” said Mike Katerberg, chief powertrain engineer. “But with our new 2.0L Turbo, we were able to increase both and create one of the most torque rich and fuel efficient combinations on the market.”

Watch for the arrival of the new 2014 Buick Regal at Crawford Buick GMC. Visit our El Paso dealership online or in person for more details.

Shop-Click-Drive Provides New Way to Buy or Lease a Car

What do you do when you are ready to purchase or lease a new vehicle? Rather than going straight to the dealership’s showroom, most of us research ahead of time and gather information on a potential purchase online. General Motors recognizes this and created a new service called “Shop-Click-Drive”, which enables customers to get pricing information, view available incentives, learn about insurance, get trade-in value information, and apply for financing, all from the convenience of their computers or mobile devices. Every Buick and GMC dealer in the U.S. now has the opportunity to feature this new service on their dealership website.

Shop-Click-Drive provides a worry-free, hassle-free, pressure-free way for customers to research the next vehicle they may end up purchasing or leasing. This application is available 24 hours a day, seven days a week from participating Buick and GMC dealers who add Shop-Click-Drive to their websites.

“We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership,” said GM’s Kurt McNeil, vice president, U.S. Sales Operations. “We engaged dealers to help us develop ‘Shop-Click-Drive’ to address this need.”