What’s your favorite car color?

favorite car color
Black was the most popular car color among luxury brands in 2013.

Do you choose your car based on its color? These days you can get a car in almost any color imaginable and can even get your car a custom paint job if you are looking to stand out even more. According to a recent article from Fox Business, your car color can say a lot about you. Gender, age, and color availability are big factors when making a choice. If you were to buy a car today and could pick any color imaginable, what would you choose? What does your car color say about you?

  • White cars give off a fresh, young presence. In 2013, white was the most popular car color and is great for hiding water spots. The interior of a white car is cooler since the white color reflects sunlight… just an added bonus!
  • If you like black, it is likely you are looking for luxury. In 2013, black was the most popular car color of luxury vehicles. Black gives off the feeling of sophistication and royalty.
  • Silver is also a very popular color as it gives off an innovative feel. Silver is also a color of class and security. If you want to sparkle, silver is the right choice for you!
  • Red cars give off the go-getter feel! Red commands attention and is a great color to show off!
  • If you are looking for a happy, practical color, then blue may be just the right color for you. Blue gives off stability, serenity, and truthfulness.
  • If you drive a yellow or gold colored car you are telling the world to be happy, and we thank you for that! Your flashy look makes the rest of us smile.
  • Green was the most popular color choice in the 1990s. This color shows the world that you care for the environment and nature.
  • If you are driving an orange car, you are most likely comfortable with value and saving money. Orange cars are fun, but also show that you are good at saving money.

What does your favorite car color say about you?

Avoid Driving Through These Cities This Summer

avoid driving through these citiesAre you a recent grad who is planning on taking a nice long road trip this summer? Are you headed out for a family vacation across the country? Whether you’re headed to the beach or big city this summer, there are definitely some places you should try to avoid driving through to save yourself from a big headache. TomTom navigation recently studied some of the most congested areas across the U.S. and you may be surprised (or not) by their findings.

If you are headed out to unwind and relax, TomTom recommends avoiding the following cities and their jam-packed interstates.

  1. Los Angeles. California is beautiful, but you don’t have to go to LA to experience everything that the great state has to offer. Drivers who work in the big city spend an average of 39 minutes of their 1 hour commute stuck in traffic. This is definitely something you would want to avoid on a family vacation.
  2. San Francisco. Another popular California destination known for the golden gate bridge and gorgeous skyline, this city surely attracts city-dwellers and tourists alike. If you’re driving through expect a 32-percent delay.
  3. Honolulu. This may surprise you, but even paradise has its downfalls. Since there are only a few highways on the island, drivers can expect big delays especially during rush hour. If you are planning a vacation to the island and plan on renting a car, explore alternate routes to avoid a major headache.
  4. Seattle. This city is up 2-percent from last year. The average driver complains of spending 27-percent of their one-hour drive waiting in traffic.

Have you experienced any of these cities and their ridiculous traffic jams? What is the worst city you have ever driven through? Let us know what you think below! Happy Travels from Crawford Buick GMC!

Buick Targets Younger Crowd with Vine and YouTube

Buick Targets Younger Crowd
2014 Buick Regal GS

Buick has been considered the brand of choice for elderly buyers for many, many years. Buick is hanging up their grandpa-car hat, and taking on a new role. With a changing product mix that includes a turbocharged sports sedan and a compact crossover, Buick is taking on the younger crowd. To enhance their efforts, Buick is taking on a new social media campaign aimed at millennials.

Buick has employed Zach King, a trick cinematographer, to create a series of six-second basketball-themed Vine videos featuring mind-bending effects such as King himself transforming into Dick Vitale, or a car hood shooting a ball with help from the trunk lid.

Buick has also taken the opportunity to create several YouTube videos. Partnering with music producer Kurt Hugo Schneider, a video was created featuring a Regal GS and millennials dribbling basketballs, slamming car doors and revving the turbo engine. Another video starring the Regal features a song by the internet comedy and advertising team Rhett & Link, mocking the nation’s cellphone-obsessed culture.

These projects are a chance for Buick to capitalize on the large followings of online entertainers and to showcase the brand’s updated lineup to younger consumers in a place they are actually looking.

“We’re a brand that’s very approachable and stylish and luxurious, but also isn’t afraid to be unabashed about ourselves and who we are,” says Sandra Moore, Buick’s marketing director in an AutoNews.com article. “So you always see a little bit of humor in a lot of our spots.”

What do you think about Buick’s shift to appeal to a larger, younger customer base?

GMC Experiences Great May Sales

The GMC Sierra, Terrain, and Yukon lead the way to a great month for the GMC brand. GMC experienced its best May since 2007 with retail sales up 15% and a total year-over-year increase of 8%. GMC says that customers love their lineup because of its reliability and diversity.

GMC experiences great May sales
GMC Yukon Available at Crawford Buick GMC

The brand states that many of its customers are trading in their old heavy-duty trucks and opting for the Sierra HD featuring the Duramax Turbo Diesel engine. Customers love the towing capacity, quality, and dependability they get from the GMC Sierra HD.

The 2014 Terrain experienced its best month ever with retail sales up 13% from last year and total sales up 11%. Customers who have purchased the Terrain note its excellent safety features and top rating from IIHS. GMC hopes to continue positive sales growth with the introduction of 4G LTE on 2015 models debuting at dealerships this summer.

Along with the Sierra and Terrain, the 2015 GMC Yukon had an excellent month in May. 76% of retail sales came from the full-size SUV with a year-over-year retail sales increase of 138% and total sales up 10%.

As you can see, GMC vehicles are dependable, reliable, and comfortable so it’s easy to see why GMC had such a great month. If you are interested in a Sierra HD, Terrain, or Yukon, stop by and see us in El Paso!