Ever heard the saying “image is everything”? Well, it’s true…to an extent. Brand image certainly plays an important role in the auto industry, which is why we at Crawford Buick GMC are so excited that Buick earned the Best Value Luxury Brand award in this year’s Kelley Blue Book® Brand Image Awards.
Kelley Blue Book’s Brand Watch Study is able to ascertain the perceptions of new-car shoppers toward various brands as they research vehicles on the reputed website. From the results of the study, 13 brands in 7 categories are named award-winners.
This is the third year in a row Buick has earned the award for Best Value Luxury Brand.
The experts at KBB.com praised, “As the Buick brand becomes more luxurious and more contemporary, it’s becoming more appealing and thus a better value. Offering small sedans and SUVs starting under $25,000, Buick has retained its focus on quiet and comfort, while adding style, technology and even a bit of driving fun to its lineup.”
Stop by the Crawford Buick GMC dealership today to experience the brand lauded for its overall value as a leading luxury automaker in today’s market.