Very few car companies have reached as many milestones as Buick has. This year the automaker celebrates its 110th birthday and highlights a legacy that spans 11 decades of constant innovation. Buick has become one of the mainstays in the General Motors brand, having survived the axe a few years ago and becoming a true survivor. Buick is currently the oldest active American automobile brand, and one of the oldest automotive brands in the world.
The Buick Motor Company was founded by David Dunbar Buick on May 17, 1903 in Detroit, Michigan. The Buick Model B, Buick’s first production vehicle, was offered to retail customers as a 1904 model. The first of the Model Bs off the assembly line was sold to Doctor Herbert H. Hills of Flint, Michigan, and ironically decades later the brand developed a reputation as a “doctor’s car”. Today Buick makes a variety of luxury cars including LaCrosse, Verano, and the very popular Enclave crossover.
“Consistency, longevity, reliability. Those are the words that come to mind when you talk about Buick,” said Leslie Kendall, curator of the Petersen Automotive Museum, in an interview.
In early 2013, Buick was named Best Value Luxury Brand in Kelley Blue Book’s 2013 Brand Image Awards. With elegant designs, efficient performance, and tech-savvy interiors, Buick shows no sign of slowing down anytime soon. Happy Birthday, Buick!