Category Archives: 2014 Buick

OnStar RemoteLink App Reaches User Milestone

OnStar RemoteLink AppHave you ever wished you could check your car’s tire pressure and oil level with the click of a button? Well, there’s an app for that. The OnStar RemoteLink App provides OnStar users the ability to connect to their vehicles wherever they are and now, the app has surpassed the one million active users mark, making it one popular app.

“Over the past few years, RemoteLink has become one of the more popular OnStar service offerings,” said Terry Inch, chief operating officer of OnStar. “Customers see the value in having a remote connection to their vehicle, which comes in handy during the summer and winter months, or when planning a trip.”

Some features included in the OnStar RemoteLink App include the ability to lock and unlock car doors; starting the vehicle remotely; and, providing vehicle information with Get Vehicle Info. RemoteLink is available on all major smartphone platforms—iOS, Android, Blackberry, and Windows—but is most commonly used on iOS devices. Now, RemoteLink even has a service called Vehicle Locate, which shows where the vehicle is located on a map.

If you are interested in seeing whether your phone is compatible with OnStar RemoteLink App, click here or contact Crawford Buick GMC today!

Buick Targets Younger Crowd with Vine and YouTube

Buick Targets Younger Crowd
2014 Buick Regal GS

Buick has been considered the brand of choice for elderly buyers for many, many years. Buick is hanging up their grandpa-car hat, and taking on a new role. With a changing product mix that includes a turbocharged sports sedan and a compact crossover, Buick is taking on the younger crowd. To enhance their efforts, Buick is taking on a new social media campaign aimed at millennials.

Buick has employed Zach King, a trick cinematographer, to create a series of six-second basketball-themed Vine videos featuring mind-bending effects such as King himself transforming into Dick Vitale, or a car hood shooting a ball with help from the trunk lid.

Buick has also taken the opportunity to create several YouTube videos. Partnering with music producer Kurt Hugo Schneider, a video was created featuring a Regal GS and millennials dribbling basketballs, slamming car doors and revving the turbo engine. Another video starring the Regal features a song by the internet comedy and advertising team Rhett & Link, mocking the nation’s cellphone-obsessed culture.

These projects are a chance for Buick to capitalize on the large followings of online entertainers and to showcase the brand’s updated lineup to younger consumers in a place they are actually looking.

“We’re a brand that’s very approachable and stylish and luxurious, but also isn’t afraid to be unabashed about ourselves and who we are,” says Sandra Moore, Buick’s marketing director in an AutoNews.com article. “So you always see a little bit of humor in a lot of our spots.”

What do you think about Buick’s shift to appeal to a larger, younger customer base?

Presidents Day Specials at Crawford Buick GMC!

Now is the perfect time to visit your El Paso Buick GMC store, Crawford Buick GMC! This month, step up into a GMC Sierra, upgrade to a brand new Buick, or get more fuel for your dollar in an all-new GMC Terrain.

Celebrate Presidents Day throughout the month of February here at Crawford Buick GMC and get $500 Presidents Day cash on the 2014 Terrain or 2014 Sierra. Right now you can you can get the all-new 2014 GMC Sierra regular cab with two years of scheduled maintenance for only $199 per month! Looking for a small SUV with excellent fuel economy? The 2014 GMC Terrain offers an EPA-estimated 32 mpg, making it the best in its class!

More Americans than ever are upgrading into a new Buick vehicle and experiencing all of the new innovative technologies, comfort, and luxuries Buick has to offer. Visit Crawford Buick GMC this Presidents Day and earn $500 Presidents Day cash on a 2014 LaCrosse or 2014 Verano. “If you don’t know our luxurious lineup, you don’t know Buick.”

Be sure to stop by our dealership for our Presidents Day Sales and Specials! The friendly, professional and knowledgeable  sales team here at Crawford would love to help you find the perfect new Buick or GMC vehicle!

FLASH: Get preferred pricing* on all remaining new 2013 Buick & GMCs!

*Example: 2013 Buick Verano. STK #B130623, MSRP $24,470, preferred price $23,935, rebates $2,500 SALE PRICE: $21,435

*Disclaimer: Not available with some other offers. Please see dealer for full details.

2014 Buick Regal Has More Power and Better Efficiency

2014 Buick RegalThe 2014 Buick Regal is currently making its way into dealerships across the country and while this sporty sedan may not seem to have undergone any changes to the naked eye, once you turn on the engine you’ll notice a few adjustments. The revamped 2014 Regal is equipped with its most powerful standard engine ever and also boasts increased fuel efficiency to go with this newfound power.

Under the hood, drivers will find a new 2.0-liter Turbo engine producing an SAE-rated 259 horsepower, 18 percent more than the 2013 Regal Turbo reached. This new Turbo engine first debuted in the Cadillac ATS and was named one of Ward’s 10 Best Engines.

“Power and fuel efficiency are typically mutually exclusive,” said Mike Katerberg, chief powertrain engineer. “But with our new 2.0L Turbo, we were able to increase both and create one of the most torque rich and fuel efficient combinations on the market.”

Watch for the arrival of the new 2014 Buick Regal at Crawford Buick GMC. Visit our El Paso dealership online or in person for more details.

Edmunds Classifies the 2014 Buick Enclave as the Best Seven- Passenger SUV You can Buy

Buick EnclaveAutomotive editors at Edmunds.com recently unveiled their list of The 17 Best Cars You Can Buy. This list includes cars, trucks, SUVs, and trucks from 17 different segments with a very clear definition of the work “best”: these vehicles were simply identified as vehicles the Edmunds’ editors would by for themselves. And taking the title for Best Seven- Passenger SUV was none other than the 2014 Buick Enclave.

With a comfortable ride and good handling, the 2014 Buick Enclave is the clear choice for any driver seeking an attractive, functional seven-passenger SUV. No other sport utility vehicle comes close to matching the interior space, amenities, and sophistication of this luxury crossover. Enclave also received high marks in safety and reliability, and even the base model is well equipped with standard satellite radio, a rearview camera, and Buick’s IntelliLink infotainment system.

When you’re ready to get behind the wheel of the “best” seven-passenger SUV on the road, come visit us at Crawford Buick GMC. We have several new Enclaves to choose from at our El Paso dealership. Find the one that’s right for you today!