Category Archives: Buick Verano

Buick Hosts 24-Hours of Happiness Test Drive

24 Hour Test Drive
Experience Luxury at Crawford Buick GMC!

Unfortunately, driving isn’t always a happy experience for a number of reasons, often due to outside pressures and stress.

Buick is bringing back the days of happy, stress-free drives with the 24-Hours of Happiness Test Drive. The program allows customers to test drive a Buick for 24 hours and provides advice on creating a relaxing atmosphere within the vehicle to complement the happiness that comes from driving a Buick.

At select dealers across the nation, including right here at Crawford Buick GMC, customers can schedule a test drive that will enable them not only to drive a Buick around the block, but around the whole neighborhood. You can sign up today for the chance to trade in your vehicle for a day and drive a brand new Buick to work, the pool, the kids’ day camp.

In addition to graciously loaning the vehicle, Buick also offers helpful tips on reducing stress and creating a relaxing atmosphere inside the vehicle. The automaker offers a recipe for an in-car air freshener, a yoga series to keep your body in shape even after a long car ride, and other exclusive online content to take your driving experience to the next level.

For more information on Buick’s 24-hour test drive, don’t hesitate to give us a call. This opportunity won’t last forever, so be sure to call today to reserve your 24-hour test drive.

Buick Verano’s Paint Job Is More Efficient Than You Think

2015 Buick Verano
2015 Buick Verano

Did you know that process of painting a vehicle takes as much energy as it does to power a normal US home for nine weeks? It’s ok if you answered “no”; most people outside of the auto industry wouldn’t know either. Saving energy is a prime goal of major companies like GM, so in order to make the painting process more energy-efficient, the Orion Assembly plant, home to the Verano, created a new way to do it.

After implementing the new paint process called “three-wet,” the Buick Verano’s paint job is now more efficient than ever. The new process layers three continuous coats of paint on top of one another. Before, there was a baking process needed in between the first and second layer, which wasted energy. The original process used 2.5 megawatt hours of energy, whereas the new process only uses 1.

Innovative strategies like the “three-wet” painting process are always being developed by GM employees and that’s how the brand continues to be an industry leader—especially in reducing environmental impact.

If you want more information on the Buick Verano, its paint job, or other Buick models, visit Crawford Buick GMC.

Buick Wins Third Consecutive Best Value Luxury Brand Award

Ever heard the saying “image is everything”? Well, it’s true…to an extent. Brand image certainly plays an important role in the auto industry, which is why we at Crawford Buick GMC are so excited that Buick earned the Best Value Luxury Brand award in this year’s Kelley Blue Book® Brand Image Awards.

Kelley Blue Book’s Brand Watch Study is able to ascertain the perceptions of new-car shoppers toward various brands as they research vehicles on the reputed website. From the results of the study, 13 brands in 7 categories are named award-winners.

This is the third year in a row Buick has earned the award for Best Value Luxury Brand.

The experts at KBB.com praised, “As the Buick brand becomes more luxurious and more contemporary, it’s becoming more appealing and thus a better value. Offering small sedans and SUVs starting under $25,000, Buick has retained its focus on quiet and comfort, while adding style, technology and even a bit of driving fun to its lineup.”

Stop by the Crawford Buick GMC dealership today to experience the brand lauded for its overall value as a leading luxury automaker in today’s market.

Buick
Buick Wins Best Value Luxury Brand Award

Three Buick Vehicles Win 5-Year Cost to Own Awards from KBB.com

The Buick brand has been proving its worth over and over again these last couple years. Most recently, three Buick vehicles won 5-Year Cost to Own Awards from KBB.com. These awards predict that these vehicles—the 2015 Enclave, Encore, and Verano—will have the lowest cost of ownership of any vehicle in their segment over the next five years.

2015 Buick Enclave
2015 Buick Enclave – Winner of KBB.com’s 5-Year Cost to Own Award

The awards are a validation of the value and excellence of the Buick brand’s product line. The Buick Enclave boasts an especially strong résumé. Not only did it win a Cost to Own award, but it also recently completed a second consecutive record sales year. “The Enclave has also been a cornerstone of Buick’s product renaissance, which saw a second consecutive year of record global sales in 2014,” Duncan Aldred, Buick vice president, said.”

The Enclave’s sales will likely increase this year too, partly due to awards like the 5-Year Cost to Own. It’s the most affordable and excellent vehicle in the Luxury Full-Size SUV/Crossover segment. And remember—it’s just one of three different vehicles that won these great awards. Come see us here at Crawford Buick GMC to learn more.

Buick’s New Standard Feature for 2015

New Standard Feature for 2015
2014 Buick Regal Available at Crawford Buick GMC!

Safety and technology come together for the 2015 model year by making the rearview camera standard equipment on all Buick models. Currently rearview cameras are offered on many of Buick’s top trim levels, but we are proud to announce that they will be standard on ALL Buicks for 2015 and moving forward.

Karl Brauer, Senior Analyst for KBB says, “Rear backup cameras have become more like power windows and air conditioning. While they’re not standard on every car, yet, it’s rare to operate a new vehicle without them.” We couldn’t agree with KBB more and expect that rearview cameras will become standard throughout more and more brands because of their ability to keep drivers safe while out on the road.

The rearview camera isn’t the only new standard safety feature for 2015, all Buick models will also feature Side Blind Zone Alert, Rear Cross Traffic Alert, Lane Departure Warning, and Forward Collision Alert. It is also important to note that all GM models come with OnStar’s award-winning telecommunications system.

If you would like to learn more about the 2014 or upcoming 2015 Buick lineup, stop by our dealership in El Paso, Texas! The friendly team at Crawford Buick GMC will be happy to help you with any questions you may have!

Manning Carpools in a Buick

This Sunday, February 2nd, is television’s biggest night of the year! As the Denver Broncos take on the Seattle Seahawks, it is sure to be an epic game! Whether you watch the game to see some of the best athletes in the world duke it out on the football field or for the commercials and advertisements, you are sure to be entertained from start to finish.

As we watch one of the greatest nights in sports take place, eyes will undoubtedly be focused on Peyton Manning as he tries to lead the Denver Broncos to victory. The 38-year old Quarterback may be late in his career, but he consistently dominates the field –  even after several surgical procedures and time off.

What does an all-star NFL Super Bowl-bound quarterback like Manning drive to the football field week after week? None other than a Buick! That’s right: Manning is not only a spokesman for the brand, he’s also a dedicated Buick driver. In fact, Manning picks up two of his teammates, Jacob Tamme and Eric Decker, and carpools in his Buick to start each game day off right.

Buick has grown to be one of the best luxury auto brands with endless technologies and interior comfort It’s not the car your grandparents used to own…! When it comes to you, the Verano gets overprotective. Collision-avoidance technologies like Side Blind Zone Alert help you stay on course while optional Rear Parking Assist and Rear Cross Traffic Alert watch out for you. Plus, 10 air bags come standard. If the best thing to wear is confidence, the Verano has you covered in spades.

Check out Manning driving a Buick Verano in the video below and come in and check out the Verano for yourself at Crawford Buick GMC in El Paso, Texas!