Category Archives: Buick

Buick Hosts 24-Hours of Happiness Test Drive

24 Hour Test Drive
Experience Luxury at Crawford Buick GMC!

Unfortunately, driving isn’t always a happy experience for a number of reasons, often due to outside pressures and stress.

Buick is bringing back the days of happy, stress-free drives with the 24-Hours of Happiness Test Drive. The program allows customers to test drive a Buick for 24 hours and provides advice on creating a relaxing atmosphere within the vehicle to complement the happiness that comes from driving a Buick.

At select dealers across the nation, including right here at Crawford Buick GMC, customers can schedule a test drive that will enable them not only to drive a Buick around the block, but around the whole neighborhood. You can sign up today for the chance to trade in your vehicle for a day and drive a brand new Buick to work, the pool, the kids’ day camp.

In addition to graciously loaning the vehicle, Buick also offers helpful tips on reducing stress and creating a relaxing atmosphere inside the vehicle. The automaker offers a recipe for an in-car air freshener, a yoga series to keep your body in shape even after a long car ride, and other exclusive online content to take your driving experience to the next level.

For more information on Buick’s 24-hour test drive, don’t hesitate to give us a call. This opportunity won’t last forever, so be sure to call today to reserve your 24-hour test drive.

Buick Apple CarPlay Vehicles to Offer iPhone Integration

phoneWish there was an easier way to use your iPhone or smart device in your vehicle that is both safer and convenient? Well, you are in luck!

Recently, Buick announced plans to integrate Apple CarPlay and Android Auto into its 2016 Buick Regal and 2016 Buick LaCrosse models, which will be available later this year. This addition will enable drivers to utilize the amenities found on a smart phone, such as navigation, safely sending and receiving messages, making calls, and listening to music, with integration through the vehicle’s 8-inch touchscreen display.

These models will also be equipped with OnStar 4G LTE for WiFi hotspot support.

“For most of us, our smartphones are essential,” said Mary Barra, CEO of General Motors. “Partnering with Apple and Google to offer CarPlay and Android Auto compatibility across the widest range of models in the industry is a great example of how Chevrolet continues to democratize technology that’s important to our customers.”

Be sure to visit us at Crawford Buick GMC to see the newest lineup of safe, convenient, and connected Buick Apple CarPlay vehicles.

Buick Verano’s Paint Job Is More Efficient Than You Think

2015 Buick Verano
2015 Buick Verano

Did you know that process of painting a vehicle takes as much energy as it does to power a normal US home for nine weeks? It’s ok if you answered “no”; most people outside of the auto industry wouldn’t know either. Saving energy is a prime goal of major companies like GM, so in order to make the painting process more energy-efficient, the Orion Assembly plant, home to the Verano, created a new way to do it.

After implementing the new paint process called “three-wet,” the Buick Verano’s paint job is now more efficient than ever. The new process layers three continuous coats of paint on top of one another. Before, there was a baking process needed in between the first and second layer, which wasted energy. The original process used 2.5 megawatt hours of energy, whereas the new process only uses 1.

Innovative strategies like the “three-wet” painting process are always being developed by GM employees and that’s how the brand continues to be an industry leader—especially in reducing environmental impact.

If you want more information on the Buick Verano, its paint job, or other Buick models, visit Crawford Buick GMC.

“That’s Not a Buick” Campaign Gets a New Voice

Alec Baldwin
Alec Baldwin

Alec Baldwin 4 PETA Shankbone 2008” by David ShankboneDavid Shankbone. Licensed under CC BY 3.0 via Wikimedia Commons.

Remember that game we all played as children, where we had to put the shape in the hole that matched the shape? Pyramids went into the triangle-shaped hole, while squares went into the square-shaped hole. This is a basic skill, essential for survival.

Buick is worried there might one shape we’re still confused by. The shape of a Buick!  Fortunately, the brand created its “That’s Not a Buick” campaign ads to help us discern just what is and what isn’t a Buick.

Just in case we weren’t listening, they’ve enlisted the help of a very recognizable voice, that of Alec Baldwin. He’s of course the star of hit TV show 30 Rock and classic films like Beetlejuice and Glengarry Glen Ross acheter viagra a paris.

According to GM Authority, a Buick spokesperson said, “We think Alec is the perfect match for this campaign.” Watching him explain to the camera that no, a sponge is not a Buick but yes, a Buick Regal definitely is, we at Crawford Buick have to agree!

Buick Wins Third Consecutive Best Value Luxury Brand Award

Ever heard the saying “image is everything”? Well, it’s true…to an extent. Brand image certainly plays an important role in the auto industry, which is why we at Crawford Buick GMC are so excited that Buick earned the Best Value Luxury Brand award in this year’s Kelley Blue Book® Brand Image Awards.

Kelley Blue Book’s Brand Watch Study is able to ascertain the perceptions of new-car shoppers toward various brands as they research vehicles on the reputed website. From the results of the study, 13 brands in 7 categories are named award-winners.

This is the third year in a row Buick has earned the award for Best Value Luxury Brand.

The experts at KBB.com praised, “As the Buick brand becomes more luxurious and more contemporary, it’s becoming more appealing and thus a better value. Offering small sedans and SUVs starting under $25,000, Buick has retained its focus on quiet and comfort, while adding style, technology and even a bit of driving fun to its lineup.”

Stop by the Crawford Buick GMC dealership today to experience the brand lauded for its overall value as a leading luxury automaker in today’s market.

Buick
Buick Wins Best Value Luxury Brand Award

Buick Customer Satisfaction: Another Luxury Ranking Number One

<img class="alignleft size-medium wp-image-504" src="http://elpasobuickgmcdealer.crawfordbuickgmc.com/wp-content/uploads/2015/04/Buick-Emblem-300×200.jpg" alt="Buick Logo" width="300" height="200" srcset="http://elpasobuickgmcdealer.crawfordbuickgmc.com/wp-content/uploads/2015/04/Buick-Emblem-300×200.jpg 300w, http://elpasobuickgmcdealer.crawfordbuickgmc viagra au maroc prix.com/wp-content/uploads/2015/04/Buick-Emblem.jpg 600w” sizes=”(max-width: 300px) 100vw, 300px” />Aside from performance and luxury, when most people buy a Buick they expect great customer service. In fact, Buick was recently named among the top 20 mass-market brands in the world for having great customer service. The rankings were done by the JD Power 2015 Customer Service Index.

According to Buick, the award specifically recognized Buick dealerships nationwide. Measuring several service areas, JD Power concluded that customers are most satisfied when they buy a Buick. These areas include service initiation, service advising, facility, and vehicle pick-up.

“Superior reliability, quality and customer service is core to every model we bring to market,” said Duncan Aldred, vice president of Buick. “Leading the market in service satisfaction demonstrates that we and our dealers continue to deliver on that commitment.”

Buick customer satisfaction is just one more thing you get when you buy from Crawford Buick GMC. Offering owners renowned luxury, incredible performance, and a long-time satisfaction guarantee, it’s easy to see why Buick is an industry leader.

GMC and Buick Shine in 2015 J.D. Power Vehicle Dependability Study

Three GMC vehicles and one Buick vehicle have been ranked among the most dependable vehicles in the 2015 J.D. Power Vehicle Dependability Study: the GMC Sierra 1500 in the full-size light-duty pickup segment, the Yukon in the large SUV segment, the Terrain in the compact SUV segment, and the Buick LaCrosse in the large car segment.

2015 GMC Yukon
2015 GMC Yukon – Recognized in the 2015 J.D. Power Vehicle Dependability Study

Every year, J.D. Power tracks vehicles in their third year of ownership to determine those with the highest level of dependability and reliability, ranking the top three in each automotive segment. This is determined based on the amount of problems reported per 100 vehicles (PP100).

The Buick and GMC brands themselves were ranked highly: the former was 2nd, the highest of any non-luxury brand, and GMC was 10th, both performing far better than the industry average PP100 of 147.

Though it analyzes 2012 model year vehicles, the 2015 Vehicle Dependability Study is still a great tool for picking out the best models and brands when it comes to reliability. You can find all of the models mentioned above at Crawford Buick GMC!

Three Buick Vehicles Win 5-Year Cost to Own Awards from KBB.com

The Buick brand has been proving its worth over and over again these last couple years. Most recently, three Buick vehicles won 5-Year Cost to Own Awards from KBB.com. These awards predict that these vehicles—the 2015 Enclave, Encore, and Verano—will have the lowest cost of ownership of any vehicle in their segment over the next five years.

2015 Buick Enclave
2015 Buick Enclave – Winner of KBB.com’s 5-Year Cost to Own Award

The awards are a validation of the value and excellence of the Buick brand’s product line. The Buick Enclave boasts an especially strong résumé. Not only did it win a Cost to Own award, but it also recently completed a second consecutive record sales year. “The Enclave has also been a cornerstone of Buick’s product renaissance, which saw a second consecutive year of record global sales in 2014,” Duncan Aldred, Buick vice president, said.”

The Enclave’s sales will likely increase this year too, partly due to awards like the 5-Year Cost to Own. It’s the most affordable and excellent vehicle in the Luxury Full-Size SUV/Crossover segment. And remember—it’s just one of three different vehicles that won these great awards. Come see us here at Crawford Buick GMC to learn more.

Buick Lets Its Hair Down with New Buick Cascada Convertible

new Buick Cascada ConvertibleBuick is ready to have a bit of fun in 2015 by offering its first convertible model in 25 years. The new Buick Cascada convertible, which debuted last week at the 2015 North American International Auto Show, combines a topless silhouette with a fun-to-drive powertrain to yield one of the best cruising vehicles in the industry.

“The new, 2016 Buick Cascada is a beautiful, engaging convertible that represents the very best of the brand’s global development practices,” said Duncan Aldred, vice president of Buick. “It’s a car that will delight customers with its fun spirit and help drive the momentum that’s fueling Buick’s success.”

Buick creates the Cascada’s fun spirit with a 2+2 seating configuration, which provides plenty of room for passengers of all shapes and sizes. The car’s 1.6-liter turbocharged engine churns out a peppy 200 horsepower, making the Cascada fun to drive. The interior creates a comfortable, connected atmosphere with General Motors’ OnStar 4G LTE and a seven-inch color touchscreen.

The newest addition to Buick’s lineup will arrive in dealerships in early 2016. Until then, make sure you check back with Crawford Buick GMC for updates on the new Buick Cascada convertible.

Buick IntelliLink System Goes through Rigorous Testing

Buick IntelliLink SystemEvery week at GM’s testing facilities, the Buick IntelliLink system has its touchscreen buttons pushed more than 2 million times. This is to ensure that the system responds to drivers every time they get behind the wheel.

The IntelliLink system is able to complete multiple functions at the same time, including navigating your route, adjusting climate controls, playing your music, and even placing phone calls. With so many things happening at the same time, the computer system can sometimes get overworked, which is why GM engineers put the system through exhaustive testing.

A “state-of-the-art automated test bench” is connected to the system and runs it through tests faster than any human can. It can simulate 210 days of continuous in-car use all within one week.

“We test our systems in real vehicles, but as humans, we can only log so many hours inside a car,” said Robert Rimkus, engineering group manager for GM’s Next Generation Infotainment systems, in a statement. “These automated test stations help us push IntelliLink to its limits, ensuring customers get a system that’s consistently reliable in their own vehicles.”

The automated tests aren’t just mashing buttons; they are taking real world scenarios and working through them—an example includes the inputs a driver would make during a road trip from Detroit to Chicago. With these real world tests, engineers are able to make sure everything works the way it should.

Come check out the Buick IntelliLink system yourself in any one of the Buick models available now at Crawford Buick GMC.