It appears GMC has been hitting the gym to not only bulk up the look of its newest lineup, but also to partner with pro athletes in its newest ad campaign entitled “Precision.”
Highlighting the car company’s dedication to accuracy and detail found in its design and engineering accomplishments, one TV ad entitled “Fastball” features a San Francisco Giants left-handed relief pitcher throwing the ball over the corner of the plate, striking out his opponent with great skill and—obviously—precision. GMC’s precision ad campaign also features Harrison Barnes of the Golden State Warriors and menswear craftsmen.
“For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase,” Duncan Aldred, vice president of GMC sales and marketing, said in a statement. “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum.”
The GMC “Precision” lineup includes the Acadia SUV, Canyon midsize pickup, Savana van, Sierra full-size pickup, Terrain crossover, Yukon, and Yukon XL SUVs, so be sure to visit Crawford Buick GMC.
In a recent interview with Edmunds.com, Buick-GMC Vice President Duncan Aldred laid out some possible changes coming to the GMC brand. Among these changes was the introduction of a new flagship SUV, as well as the possibility of a vehicle that could challenge the Jeep Wrangler.
Aldred took on his position earlier this year, and already has big plans for the brand, “I have come here to do a job and change the face of the brand,” he declared.
While Aldred said GMC currently doesn’t have any plans to add new models to the lineup, the automaker is still in the brainstorming stage. He said, “There is plenty of room everywhere in the hierarchy.”
If GMC goes through with these additional models, it could really help redefine the brand and give it a more specific mission. Perhaps GMC could focus more on offering off-road type vehicles, as well as vehicles that can haul and tow your boat and camper.
The current GMC lineup includes the GMC Canyon, Sierra, Terrain, Acadia, Yukon, and upscale Yukon Denali. What type of vehicles would you love to see GMC add to its lineup?
Football season is officially underway. For some, this means a few months of hating everyone around them; for others, it’s the best three to four months of the year. If you fall in the second group, chances are high you’ve enjoyed at least a few awesome tailgate parties. And, you also know the key to having a successful tailgate party is having the right kind of vehicle.
Cars.com recently put together a list of what it considers the Top 10 Tailgaters and we were excited to see the 2014 GMC Acadia included on that list. What makes the Acadia perfect for your next tailgate party? It offers a spacious 24.1 cubic feet of space behind the third row and with the rear row folded flat, it jumps to 70 cubic feet. Only need the front row seats? Welcome to your cavernous 116 cubes. If it rains, you could move the party inside.
Another great tailgate-friendly feature is the available rear stereo controls. This lets you keep your phone plugged in up front while you find the perfect playlist in back. All without having to drain your phone’s battery using Bluetooth.
Drop by Crawford Buick GMC here in El Paso to see if the 2014 GMC Acadia is the perfect tailgater for you.
The Texas Auto Writers Association has just announced the winners of the 20th annual TAWA Truck Rodeo. Buick and GMC proudly swept four award categories this year.
The 2013 Buick Enclave was crowned ‘CUV of Texas,’ one of the rodeo’s top three awards. Since the luxury crossover has yet to even arrive at dealerships, this will be a great promotional tool for the new Enclave. The 2013 Enclave also took home the award for “Full-Size Luxury Crossover.”
Two other vehicles were highlighted by the Texas Auto Writers Association this year. The 2013 GMC Acadia won the “Full-Size Crossover” category while the 2013 GMC Terrain won “Mid-Size Crossover.”
“These latest awards for the Enclave, Acadia and Terrain come from one of the nation’s largest and most important vehicle markets,” explained vice president of Buick and GMC Marketing, Tony DiSalle. “Texas drivers are also some of the most demanding- especially when it comes to utility vehicles- so this is high praise.”
This year marked the 20th anniversary of the TAWA Truck Rodeo. All vehicle winners were selected by the members of the TAWA using a Board election method. Over 60 vehicles were evaluated at the historic Knibbe Ranch in Spring Branch this year.
“There are really no losers in this event,” explained TAWA president Michael Herzing. “The big winners are the consumers of Texas, the No. 1 state in the nation for trucks and sport utility vehicles.”
GMC has a long standing history of making capable quality trucks to suit drivers’ needs. Today’s GMC truck lineup includes vehicles built to haul both passengers and cargo to various destinations in comfort and style. Crawford Buick GMC in El Paso is your go-to dealership for your next GMC truck. Right now we are celebrating GMC Truck Month and offering exceptional savings on these rugged and dependable vehicles.
The GMC Sierra is a top pick among truck lovers for its powerful engine and capable towing abilities. Available in a variety of bed and trim configurations, there is a GMC Sierra to fit any driver’s specifications. Right now, qualified buyers can receive a $2,000 package discount along with $6,000 allowance for an $8,000 total value when you trade in an eligible vehicle toward the purchase of a 2012 GMC Sierra with EXT Cab SLE Value Package. Plus you’ll enjoy one year of complimentary satellite radio.
Well qualified buyers can enjoy 0% APR for 72 months or $2,000 total cash back on the purchase of a new 2012 GMC Acadia. The 2012 Acadia is great for families needing a lot of passenger and cargo space. This eight passenger vehicle is a Consumers Digest ‘Best Buy’ and received a 5-star overall vehicle score for safety.
The 2012 GMC Terrain provides a quiet high-quality interior with upscale features. Terrain also boasts excellent fuel economy ratings, with EPA estimated ratings of 22 mpg city and 32 mpg highway. Qualified buyers can purchase the 2012 Terrain from Crawford Buick GMC with 0% APR for 60 months.
Stop by our El Paso dealership in person to get behind the wheel of one of these great vehicles from the GMC truck lineup. View offer information and details on our website at http://www.crawfordbuickgmc.com/AboutSpecials?p=GMC-Truck-Month-2012&cs:a:i=CIC_GMC_TruckMonth12_Acadia. Don’t let GMC Truck Month pass you by!
Have you ever had to pull a load in your vehicle and had it constantly swaying on the road behind you? It’s an unsettling feeling to have an uncontrollable trailer give you the never-ending fear that you may hit something or someone. The solution: Trailer Sway Control from GMC to help making towing a steady proposition. The 2012 GMC Terrain and Acadia crossovers, both of which feature Trailer Sway Control, are now on the lot at Crawford Buick GMC.
StabiliTrak stability control with Trailer Sway Control uses sensors to measure the force and motions created by unexpected side-to-side motions caused by a trailer or other device being towed. The vehicle is able to correct these motions automatically by applying individual brakes that allow the vehicle and trailer to fall back in line. Most of Acadia and Terrain trim levels also come standard with rearview cameras, making trailer hitching easier.
“GMC customers have high demands for comfort, performance, and capability,” said Robert Krause, lead trailering engineer for General Motors. “Those qualities have to stand up to the boaters, bikers, and campers who own our vehicles.”
“For most uses, there are very few sacrifices that come with downsizing a tow vehicle,” said Krause. “The vast majority of consumers are towing smaller boats and even the smallest GMC can handle a sizeable boat and trailer. Drivers simply need to match with the necessary performance level.”
Both the 2012 GMC Terrain and 2012 GMC Acadia are now available at our El Paso dealership. Visit Crawford Buick GMC in person or check us out online at www.crawfordautos.com to view photos and information on Terrain and Acadia models.