Sierra 1500 Proves Its Strength In a Demanding New TV Spot

Sure, with several decades of brawn and strength backing it up, you’ve come to expect a lot from the GMC Sierra pickup. But just how strong is the 2013 Sierra 1500’s steel frame? In a new TV spot, Sierra was put to the test as four mooring winches pulled the truck in all directions a total of 46 times. After withstanding such abuse, the 2013 Sierra Denali used for the spot drove away unscathed.

“We considered countless tasks and conditions where our trucks would head to work when developing the Sierra’s frame, but to be honest, this challenge caught us by surprise,” said Rick Jayroe, engineering group manager for chassis structure and body mounts. “Not only would this test the four mounting points, but only a very strong frame will stay perfectly straight hanging in the air with the weight of the body, powertrain and interior components on it. The Sierra handled it with ease.”

Still not convinced? Come check out the 2013 GMC Sierra 1500 for yourself at Crawford Buick GMC. Visit our El Paso dealership where you’ll find just the right pickup to suit your needs and withstand all the challenges you throw at it. View our current Sierra inventory online or stop by for a test drive today.

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