Kelley Blue Book determines the winners of the Brand Image Awards based on data from customers who participate in KBB’s Strategic Insights’ Brand Watch study, which surveys more than 12,000 customers through the website. The study determines what factors make customers pick certain brands or vehicles, as well as what determines brand familiarity and loyalty.
GMC has received this award three years in a row, repeatedly receiving praise for its refined design and features while maintaining rugged performance and image. The luxury Denali badging is a big part of GMC’s win, which offers luxury without compromising GMC’s image.
In 2015, nearly a quarter of GMC sales were Denali vehicles, with the sub-brand alone outselling numerous luxury automakers. Since its introduction in 1999, more than 850,000 Denali vehicles have been sold in the US.
According to Buick, the award specifically recognized Buick dealerships nationwide. Measuring several service areas, JD Power concluded that customers are most satisfied when they buy a Buick. These areas include service initiation, service advising, facility, and vehicle pick-up.
“Superior reliability, quality and customer service is core to every model we bring to market,” said Duncan Aldred, vice president of Buick. “Leading the market in service satisfaction demonstrates that we and our dealers continue to deliver on that commitment.”
Buick customer satisfaction is just one more thing you get when you buy from Crawford Buick GMC. Offering owners renowned luxury, incredible performance, and a long-time satisfaction guarantee, it’s easy to see why Buick is an industry leader.