Tag Archives: award

GMC Named KBB Most Refined Brand in 2016 Brand Image Awards

GMC was named the KBB Most Refined Brand in the non-luxury market in the 2016 Brand Image Awards, announced by the website in late March.

Kelley Blue Book determines the winners of the Brand Image Awards based on data from customers who participate in KBB’s Strategic Insights’ Brand Watch study, which surveys more than 12,000 customers through the website. The study determines what factors make customers pick certain brands or vehicles, as well as what determines brand familiarity and loyalty.

GMC has received this award three years in a row, repeatedly receiving praise for its refined design and features while maintaining rugged performance and image. The luxury Denali badging is a big part of GMC’s win, which offers luxury without compromising GMC’s image.

Denali Lineup
Current GMC Denali Lineup

In 2015, nearly a quarter of GMC sales were Denali vehicles, with the sub-brand alone outselling numerous luxury automakers. Since its introduction in 1999, more than 850,000 Denali vehicles have been sold in the US.

Buick Customer Satisfaction: Another Luxury Ranking Number One

<img class="alignleft size-medium wp-image-504" src="http://elpasobuickgmcdealer.crawfordbuickgmc.com/wp-content/uploads/2015/04/Buick-Emblem-300×200.jpg" alt="Buick Logo" width="300" height="200" srcset="http://elpasobuickgmcdealer.crawfordbuickgmc.com/wp-content/uploads/2015/04/Buick-Emblem-300×200.jpg 300w, http://elpasobuickgmcdealer.crawfordbuickgmc viagra au maroc prix.com/wp-content/uploads/2015/04/Buick-Emblem.jpg 600w” sizes=”(max-width: 300px) 100vw, 300px” />Aside from performance and luxury, when most people buy a Buick they expect great customer service. In fact, Buick was recently named among the top 20 mass-market brands in the world for having great customer service. The rankings were done by the JD Power 2015 Customer Service Index.

According to Buick, the award specifically recognized Buick dealerships nationwide. Measuring several service areas, JD Power concluded that customers are most satisfied when they buy a Buick. These areas include service initiation, service advising, facility, and vehicle pick-up.

“Superior reliability, quality and customer service is core to every model we bring to market,” said Duncan Aldred, vice president of Buick. “Leading the market in service satisfaction demonstrates that we and our dealers continue to deliver on that commitment.”

Buick customer satisfaction is just one more thing you get when you buy from Crawford Buick GMC. Offering owners renowned luxury, incredible performance, and a long-time satisfaction guarantee, it’s easy to see why Buick is an industry leader.