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“That’s Not a Buick” Campaign Gets a New Voice

Alec Baldwin
Alec Baldwin

Alec Baldwin 4 PETA Shankbone 2008” by David ShankboneDavid Shankbone. Licensed under CC BY 3.0 via Wikimedia Commons.

Remember that game we all played as children, where we had to put the shape in the hole that matched the shape? Pyramids went into the triangle-shaped hole, while squares went into the square-shaped hole. This is a basic skill, essential for survival.

Buick is worried there might one shape we’re still confused by. The shape of a Buick!  Fortunately, the brand created its “That’s Not a Buick” campaign ads to help us discern just what is and what isn’t a Buick.

Just in case we weren’t listening, they’ve enlisted the help of a very recognizable voice, that of Alec Baldwin. He’s of course the star of hit TV show 30 Rock and classic films like Beetlejuice and Glengarry Glen Ross acheter viagra a paris.

According to GM Authority, a Buick spokesperson said, “We think Alec is the perfect match for this campaign.” Watching him explain to the camera that no, a sponge is not a Buick but yes, a Buick Regal definitely is, we at Crawford Buick have to agree!