Tag Archives: campaign

Buick Hosts 24-Hours of Happiness Test Drive

24 Hour Test Drive
Experience Luxury at Crawford Buick GMC!

Unfortunately, driving isn’t always a happy experience for a number of reasons, often due to outside pressures and stress.

Buick is bringing back the days of happy, stress-free drives with the 24-Hours of Happiness Test Drive. The program allows customers to test drive a Buick for 24 hours and provides advice on creating a relaxing atmosphere within the vehicle to complement the happiness that comes from driving a Buick.

At select dealers across the nation, including right here at Crawford Buick GMC, customers can schedule a test drive that will enable them not only to drive a Buick around the block, but around the whole neighborhood. You can sign up today for the chance to trade in your vehicle for a day and drive a brand new Buick to work, the pool, the kids’ day camp.

In addition to graciously loaning the vehicle, Buick also offers helpful tips on reducing stress and creating a relaxing atmosphere inside the vehicle. The automaker offers a recipe for an in-car air freshener, a yoga series to keep your body in shape even after a long car ride, and other exclusive online content to take your driving experience to the next level.

For more information on Buick’s 24-hour test drive, don’t hesitate to give us a call. This opportunity won’t last forever, so be sure to call today to reserve your 24-hour test drive.

“That’s Not a Buick” Campaign Gets a New Voice

Alec Baldwin
Alec Baldwin

Alec Baldwin 4 PETA Shankbone 2008” by David ShankboneDavid Shankbone. Licensed under CC BY 3.0 via Wikimedia Commons.

Remember that game we all played as children, where we had to put the shape in the hole that matched the shape? Pyramids went into the triangle-shaped hole, while squares went into the square-shaped hole. This is a basic skill, essential for survival.

Buick is worried there might one shape we’re still confused by. The shape of a Buick!  Fortunately, the brand created its “That’s Not a Buick” campaign ads to help us discern just what is and what isn’t a Buick.

Just in case we weren’t listening, they’ve enlisted the help of a very recognizable voice, that of Alec Baldwin. He’s of course the star of hit TV show 30 Rock and classic films like Beetlejuice and Glengarry Glen Ross acheter viagra a paris.

According to GM Authority, a Buick spokesperson said, “We think Alec is the perfect match for this campaign.” Watching him explain to the camera that no, a sponge is not a Buick but yes, a Buick Regal definitely is, we at Crawford Buick have to agree!