There is, unfortunately, a long-standing stigma that interest in and knowledge of automotives—from playing with Hot Wheels or RC Cars in youth to understanding the troubles that may be plaguing your vehicle as an adult—is primarily a male-centric characteristic. Furthermore, this kind of thinking has served to breed a backwards mentality at certain auto dealerships, creating a “boys’ club” environment in the offices and on the showroom floors that can be quite uncomfortable for female employees to work in and for female customers to purchase from.
Fortunately, there is AskPatty.com, a company that prides itself as “a safe and reliable source for expert automotive advice and research.” They aren’t kidding about the expert part. Jody DeVere, CEO of AskPatty.com, has her own series on Ehow.com and AutoNet TV, has spoken at dozens of engagements across the nation, and published articles in the New York Times, Wall Street Journal, and Forbes Autos.
In addition to helping consumers by offering them news, tips, and information, AskPatty.com also services the automotive industry by helping auto dealers, tire dealers, collision centers, and auto service and repair centers better market toward their female demographics.
These services include training and certifying employees and owners of these businesses in the art of attracting and selling to their female constituency, as well as methods for retaining their valuable business and capturing their loyalty.
We here at Crawford Buick GMC would like you to know that our dealership is AskPatty Certified Female Friendly and that it is our primary goal to ensure that all customers feel welcome and comfortable in their shopping experience.
To celebrate our AskPatty certification, we would like to offer Ask Patty Discount Day every Thursday. On Ask Patty Discount Day, all female customers who use our Service Department and pay their bills with us will receive an additional 10% discount in addition to any other applicable discounts. We hope to see you down at Crawford Buick GMC soon!