It appears GMC has been hitting the gym to not only bulk up the look of its newest lineup, but also to partner with pro athletes in its newest ad campaign entitled “Precision.”
Highlighting the car company’s dedication to accuracy and detail found in its design and engineering accomplishments, one TV ad entitled “Fastball” features a San Francisco Giants left-handed relief pitcher throwing the ball over the corner of the plate, striking out his opponent with great skill and—obviously—precision. GMC’s precision ad campaign also features Harrison Barnes of the Golden State Warriors and menswear craftsmen.
“For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase,” Duncan Aldred, vice president of GMC sales and marketing, said in a statement. “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum.”
The GMC “Precision” lineup includes the Acadia SUV, Canyon midsize pickup, Savana van, Sierra full-size pickup, Terrain crossover, Yukon, and Yukon XL SUVs, so be sure to visit Crawford Buick GMC.
The Buick brand has been proving its worth over and over again these last couple years. Most recently, three Buick vehicles won 5-Year Cost to Own Awards from KBB.com. These awards predict that these vehicles—the 2015 Enclave, Encore, and Verano—will have the lowest cost of ownership of any vehicle in their segment over the next five years.
The awards are a validation of the value and excellence of the Buick brand’s product line. The Buick Enclave boasts an especially strong résumé. Not only did it win a Cost to Own award, but it also recently completed a second consecutive record sales year. “The Enclave has also been a cornerstone of Buick’s product renaissance, which saw a second consecutive year of record global sales in 2014,” Duncan Aldred, Buick vice president, said.”
The Enclave’s sales will likely increase this year too, partly due to awards like the 5-Year Cost to Own. It’s the most affordable and excellent vehicle in the Luxury Full-Size SUV/Crossover segment. And remember—it’s just one of three different vehicles that won these great awards. Come see us here at Crawford Buick GMC to learn more.