It appears GMC has been hitting the gym to not only bulk up the look of its newest lineup, but also to partner with pro athletes in its newest ad campaign entitled “Precision.”
Highlighting the car company’s dedication to accuracy and detail found in its design and engineering accomplishments, one TV ad entitled “Fastball” features a San Francisco Giants left-handed relief pitcher throwing the ball over the corner of the plate, striking out his opponent with great skill and—obviously—precision. GMC’s precision ad campaign also features Harrison Barnes of the Golden State Warriors and menswear craftsmen.
“For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase,” Duncan Aldred, vice president of GMC sales and marketing, said in a statement. “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum.”
The GMC “Precision” lineup includes the Acadia SUV, Canyon midsize pickup, Savana van, Sierra full-size pickup, Terrain crossover, Yukon, and Yukon XL SUVs, so be sure to visit Crawford Buick GMC.