Tag Archives: KBB

GMC Named KBB Most Refined Brand in 2016 Brand Image Awards

GMC was named the KBB Most Refined Brand in the non-luxury market in the 2016 Brand Image Awards, announced by the website in late March.

Kelley Blue Book determines the winners of the Brand Image Awards based on data from customers who participate in KBB’s Strategic Insights’ Brand Watch study, which surveys more than 12,000 customers through the website. The study determines what factors make customers pick certain brands or vehicles, as well as what determines brand familiarity and loyalty.

GMC has received this award three years in a row, repeatedly receiving praise for its refined design and features while maintaining rugged performance and image. The luxury Denali badging is a big part of GMC’s win, which offers luxury without compromising GMC’s image.

Denali Lineup
Current GMC Denali Lineup

In 2015, nearly a quarter of GMC sales were Denali vehicles, with the sub-brand alone outselling numerous luxury automakers. Since its introduction in 1999, more than 850,000 Denali vehicles have been sold in the US.

GMC Canyon & Sierra Earn KBB.com’s Best Resale Value Awards

Two GMC models have been recognized in KBB.com’s Best Resale Value Awards, including the GMC Canyon and Sierra. This is the second consecutive time the two models are ranked in the top 10.

“A vehicle’s resale value is of critical importance, because a vehicle with high resale value will typically be less expensive to own over time than a similar vehicle with poorer resale value,” said Jack R. Nerad, executive editorial director of Kelley Blue Book.

The 2016 GMC Canyon was ranked 3rd in the Best Resale Value Awards, with a projected resale value of 70.7% after three years and of 59.5% after five years. The 2016 GMC Sierra was projected to retain 57% of its value after three years and 48% after five. KBB.com’s projections are derived from current vehicle and sales data, market conditions, competition within segments, and expectations of the future economy.

2016 GMC Canyon
2016 GMC Canyon

Unless you intend to drive your vehicle until it literally falls apart beyond repair, these projections give you a good idea of the kind of value you can get back from your GMC Canyon or Sierra several years down the line. And, they’re already a great deal at Crawford Buick GMC before taking resale value into account!

Buick Wins Third Consecutive Best Value Luxury Brand Award

Ever heard the saying “image is everything”? Well, it’s true…to an extent. Brand image certainly plays an important role in the auto industry, which is why we at Crawford Buick GMC are so excited that Buick earned the Best Value Luxury Brand award in this year’s Kelley Blue Book® Brand Image Awards.

Kelley Blue Book’s Brand Watch Study is able to ascertain the perceptions of new-car shoppers toward various brands as they research vehicles on the reputed website. From the results of the study, 13 brands in 7 categories are named award-winners.

This is the third year in a row Buick has earned the award for Best Value Luxury Brand.

The experts at KBB.com praised, “As the Buick brand becomes more luxurious and more contemporary, it’s becoming more appealing and thus a better value. Offering small sedans and SUVs starting under $25,000, Buick has retained its focus on quiet and comfort, while adding style, technology and even a bit of driving fun to its lineup.”

Stop by the Crawford Buick GMC dealership today to experience the brand lauded for its overall value as a leading luxury automaker in today’s market.

Buick
Buick Wins Best Value Luxury Brand Award

Three Buick Vehicles Win 5-Year Cost to Own Awards from KBB.com

The Buick brand has been proving its worth over and over again these last couple years. Most recently, three Buick vehicles won 5-Year Cost to Own Awards from KBB.com. These awards predict that these vehicles—the 2015 Enclave, Encore, and Verano—will have the lowest cost of ownership of any vehicle in their segment over the next five years.

2015 Buick Enclave
2015 Buick Enclave – Winner of KBB.com’s 5-Year Cost to Own Award

The awards are a validation of the value and excellence of the Buick brand’s product line. The Buick Enclave boasts an especially strong résumé. Not only did it win a Cost to Own award, but it also recently completed a second consecutive record sales year. “The Enclave has also been a cornerstone of Buick’s product renaissance, which saw a second consecutive year of record global sales in 2014,” Duncan Aldred, Buick vice president, said.”

The Enclave’s sales will likely increase this year too, partly due to awards like the 5-Year Cost to Own. It’s the most affordable and excellent vehicle in the Luxury Full-Size SUV/Crossover segment. And remember—it’s just one of three different vehicles that won these great awards. Come see us here at Crawford Buick GMC to learn more.

Sierra and Yukon Lead the Way!

Sierra and Yukon Lead the Way!
2015 GMC Yukon

Whether you are looking for an SUV loaded with interior features, performance, and exterior design or a truck with the ability to haul whatever you throw at it, Crawford Buick GMC carries just the vehicle you’re looking for.

Here at Crawford, we are proud to contribute to another successful sales month for the GMC brand. The Sierra and Yukon lead the way for April sales. The Yukon XL posted a 44% increase in year-over-year total sales while the Sierra’s sales grew 21% since last year.

With the recent introduction of the 2015 Yukon, sales have skyrocketed. The new refined Yukon features a more chiseled appearance and upgraded cabin. The all-new Yukon is captivating drivers with its new look and excellent performance.

Sierra and Yukon Lead the Way!
2014 GMC Sierra

Along with new introductions, the GMC brand has been winning awards. The Sierra was recently recognized as Vincentric’s 2014 Best Fleet Value in America for both 2500HD and 3500HD models. The GMC brand as a whole was recently recognized as Kelley Blue Book’s “Most Refined Brand.”

With the new introductions and recent awards, we aren’t surprised that the GMC brand had another successful sales month. If you would like to learn more about the GMC Sierra or GMC Yukon, stop by Crawford Buick GMC located at 6800 Montana Ave.!

Step Up Into a New GMC Sierra!

Step Up into a New GMC Sierra
2014 GMC Sierra Available at Crawford Buick GMC

The GMC Sierra pickup truck has long made headlines for its luxurious look and feel while maintaining excellent work and power capabilities, and the 2014 Sierra carries on this tradition. This February at Crawford Buick GMC, you can step up into a new 2014 GMC Sierra!

The GMC Sierra recently won KBB.com’s 5-Year Cost to Own Award based on the truck’s ability to offer lower depreciation costs, fuel costs, finance and insurance fees, and maintenance costs than similar vehicles within its class.

Kelley Blue Book (KBB) is a trusted source used by the automotive industry to determine the value of used or pre-owned vehicles currently on the market. Winning an award from KBB is an honor, and the 2014 GMC Sierra definitely deserves the title!

Step Up into a new GMC SierraCrawford Buick GMC is your TRUE TRUCK STORE! If you are looking for an award-winning truck, look no further than the 2014 GMC Sierra! With just two years of scheduled maintenance, February is a great time to look into purchasing a new Sierra! Check out our offers below and give us a call at (915) 613-2025 to learn more!

Current offers at Crawford Buick GMC in El Paso, Texas include:

  • 2014 GMC Sierra 1500 Double Cab for $249/month*
  • 2014 GMC Sierra 1500 Crew Cab for $329/month*
  • 2014 GMC Sierra 1500 Regular Cab for $199/month*

*Please see dealer for full details.

Verano Recognized with a KBB 2013 Cost to Own Award

2013 VeranoYour car is an investment. On average, most people keep a vehicle for approximately 5 years before contemplating their next vehicle purchase. So it would only stand that reason that not only should you be looking for a great purchase price on your next vehicle, but also consider the cost of owing that car over a 5-year span. Insurance, fuel, and financing are just a few of the monthly costs you’ll have to endure every month.

Annually, Kelley Blue Book’s 5-Year Cost to Own Awards honor vehicles in different market segments that have been determined to provide you with the best bang for your buck while owing the car. KBB considers a vehicle’s Kelley Blue Book Fair Purchase Price, projected depreciation, insurance costs, financing costs, scheduled maintenance, repairs, and estimated total cost of fuel when evaluating potential winners of their 5-Year Cost to Own Awards. We are proud to announce the stylish 2013 Buick Verano is this year’s Entry-Level Luxury Car Winner.

The upscale 2013 Verano is a small car that’s big on comfort and features. A standard rearview camera and Buick IntelliLink infotainment system deliver top-notch technology. New for 2013 is a Turbo model, which has a four-cylinder turbocharged engine that makes an impressive 250-horsepower. Verano’s quiet cabin and attractive design offers the refinement you have come to expect from a vehicle that wears the Buick moniker.

The 2013 Buick Verano is waiting for you now at Crawford Buick GMC. Visit our El Paso dealership in person for a test drive today! Find more information on Verano and other great Buick vehicles on our website, www.crawfordbuickgmc.com.