Tag Archives: lineup

GMC’s Precision Ad Campaign partners with Pro Athletes

GMC LogoIt appears GMC has been hitting the gym to not only bulk up the look of its newest lineup, but also to partner with pro athletes in its newest ad campaign entitled “Precision.”

Highlighting the car company’s dedication to accuracy and detail found in its design and engineering accomplishments, one TV ad entitled “Fastball” features a San Francisco Giants left-handed relief pitcher throwing the ball over the corner of the plate, striking out his opponent with great skill and—obviously—precision. GMC’s precision ad campaign also features Harrison Barnes of the Golden State Warriors and menswear craftsmen.

“For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase,” Duncan Aldred, vice president of GMC sales and marketing, said in a statement. “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum.”

The GMC “Precision” lineup includes the Acadia SUV, Canyon midsize pickup, Savana van, Sierra full-size pickup, Terrain crossover, Yukon, and Yukon XL SUVs, so be sure to visit Crawford Buick GMC.

Big Changes Coming to the GMC Brand

changes coming to the GMC brandIn a recent interview with Edmunds.com, Buick-GMC Vice President Duncan Aldred laid out some possible changes coming to the GMC brand. Among these changes was the introduction of a new flagship SUV, as well as the possibility of a vehicle that could challenge the Jeep Wrangler.

Aldred took on his position earlier this year, and already has big plans for the brand, “I have come here to do a job and change the face of the brand,” he declared.

While Aldred said GMC currently doesn’t have any plans to add new models to the lineup, the automaker is still in the brainstorming stage. He said, “There is plenty of room everywhere in the hierarchy.”

If GMC goes through with these additional models, it could really help redefine the brand and give it a more specific mission. Perhaps GMC could focus more on offering off-road type vehicles, as well as vehicles that can haul and tow your boat and camper.

The current GMC lineup includes the GMC Canyon, Sierra, Terrain, Acadia, Yukon, and upscale Yukon Denali. What type of vehicles would you love to see GMC add to its lineup?