Tag Archives: Most Refined Brand

GMC Named KBB Most Refined Brand in 2016 Brand Image Awards

GMC was named the KBB Most Refined Brand in the non-luxury market in the 2016 Brand Image Awards, announced by the website in late March.

Kelley Blue Book determines the winners of the Brand Image Awards based on data from customers who participate in KBB’s Strategic Insights’ Brand Watch study, which surveys more than 12,000 customers through the website. The study determines what factors make customers pick certain brands or vehicles, as well as what determines brand familiarity and loyalty.

GMC has received this award three years in a row, repeatedly receiving praise for its refined design and features while maintaining rugged performance and image. The luxury Denali badging is a big part of GMC’s win, which offers luxury without compromising GMC’s image.

Denali Lineup
Current GMC Denali Lineup

In 2015, nearly a quarter of GMC sales were Denali vehicles, with the sub-brand alone outselling numerous luxury automakers. Since its introduction in 1999, more than 850,000 Denali vehicles have been sold in the US.

Sierra and Yukon Lead the Way!

Sierra and Yukon Lead the Way!
2015 GMC Yukon

Whether you are looking for an SUV loaded with interior features, performance, and exterior design or a truck with the ability to haul whatever you throw at it, Crawford Buick GMC carries just the vehicle you’re looking for.

Here at Crawford, we are proud to contribute to another successful sales month for the GMC brand. The Sierra and Yukon lead the way for April sales. The Yukon XL posted a 44% increase in year-over-year total sales while the Sierra’s sales grew 21% since last year.

With the recent introduction of the 2015 Yukon, sales have skyrocketed. The new refined Yukon features a more chiseled appearance and upgraded cabin. The all-new Yukon is captivating drivers with its new look and excellent performance.

Sierra and Yukon Lead the Way!
2014 GMC Sierra

Along with new introductions, the GMC brand has been winning awards. The Sierra was recently recognized as Vincentric’s 2014 Best Fleet Value in America for both 2500HD and 3500HD models. The GMC brand as a whole was recently recognized as Kelley Blue Book’s “Most Refined Brand.”

With the new introductions and recent awards, we aren’t surprised that the GMC brand had another successful sales month. If you would like to learn more about the GMC Sierra or GMC Yukon, stop by Crawford Buick GMC located at 6800 Montana Ave.!