Buick has one of the most recognizable brand badges in the automotive industry. The three shields that make up the Buick symbol represent the endurance and longevity of the brand. However, even the most iconic of symbols can get a facelift every once in a while.
According to a Buick press release, the Buick badge is undergoing a makeover in 2018.
The first Buick badge will retain the three shields that have become so iconic. However, it will add splashes of red and blue to the symbol, as well as streamlined wing designs.
The first Buick vehicle to follow the Buick badge makeover will be the new 2017 Buick Lacrosse. By 2018, all Buick vehicles will have the new badge stamped on the front.
“The new tri-shield insignia represents the next chapter in Buick’s storied design history and introduces a new face for the brand,” said Duncan Aldred, vice president of Global Buick. “It’s a progressive, contemporary design reflective of Buick’s newest vehicles and cognitive of the brand’s heritage.”
Buick’s new badge pays respects to the company’s past while helping the brand move forward.