Tag Archives: Regal GS

Buick Targets Younger Crowd with Vine and YouTube

Buick Targets Younger Crowd
2014 Buick Regal GS

Buick has been considered the brand of choice for elderly buyers for many, many years. Buick is hanging up their grandpa-car hat, and taking on a new role. With a changing product mix that includes a turbocharged sports sedan and a compact crossover, Buick is taking on the younger crowd. To enhance their efforts, Buick is taking on a new social media campaign aimed at millennials.

Buick has employed Zach King, a trick cinematographer, to create a series of six-second basketball-themed Vine videos featuring mind-bending effects such as King himself transforming into Dick Vitale, or a car hood shooting a ball with help from the trunk lid.

Buick has also taken the opportunity to create several YouTube videos. Partnering with music producer Kurt Hugo Schneider, a video was created featuring a Regal GS and millennials dribbling basketballs, slamming car doors and revving the turbo engine. Another video starring the Regal features a song by the internet comedy and advertising team Rhett & Link, mocking the nation’s cellphone-obsessed culture.

These projects are a chance for Buick to capitalize on the large followings of online entertainers and to showcase the brand’s updated lineup to younger consumers in a place they are actually looking.

“We’re a brand that’s very approachable and stylish and luxurious, but also isn’t afraid to be unabashed about ourselves and who we are,” says Sandra Moore, Buick’s marketing director in an AutoNews.com article. “So you always see a little bit of humor in a lot of our spots.”

What do you think about Buick’s shift to appeal to a larger, younger customer base?

Buick Regal and Regal GS Debut in China

BuickBuick—continuing its push to create a more global impact for the brand—has now released the all-new 2014 Regal and Regal GS in China. The Regal, a sleek, savvy sedan, already sells well across China, and Shanghai GM expects this success only to continue with the introduction of the 2014 Regal and Regal GS models.

Shanghai GM President Wang Xiaoqiu expressed optimism about future sales of the Buick in China. “The Buick Regal family is a popular trendsetter in China,” he said. “More than 400,000 Regals have been sold since 2008. With their progressive designs and premium technologies, the new Regal and Regal GS will strengthen Buick’s established position in the high-end upper-medium passenger car segment.”

One of those premium technologies Xiaoqiu mentioned is Intellilink–an infotainment system that allows drivers to use Pandora radio, OnStar, your smartphone, SiriusXM radio, navigational systems, and more all from a beautiful touchscreen console.

Obviously, there’s no reason for you to fly to China to see the 2014 Buick Regal. Just come to Crawford Buick GMC in El Paso, Texas, and experience the Regal’s 259 horsepower engine for yourself.