It appears GMC has been hitting the gym to not only bulk up the look of its newest lineup, but also to partner with pro athletes in its newest ad campaign entitled “Precision.”
Highlighting the car company’s dedication to accuracy and detail found in its design and engineering accomplishments, one TV ad entitled “Fastball” features a San Francisco Giants left-handed relief pitcher throwing the ball over the corner of the plate, striking out his opponent with great skill and—obviously—precision. GMC’s precision ad campaign also features Harrison Barnes of the Golden State Warriors and menswear craftsmen.
“For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase,” Duncan Aldred, vice president of GMC sales and marketing, said in a statement. “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum.”
The GMC “Precision” lineup includes the Acadia SUV, Canyon midsize pickup, Savana van, Sierra full-size pickup, Terrain crossover, Yukon, and Yukon XL SUVs, so be sure to visit Crawford Buick GMC.
As costs rise in the automotive marketplace, so does our desire to make our dollars stretch farther. When a vehicle is recognized as being a good value by a trusted automotive resource, we tend to take notice. Vincentric, a leading resource for providing data and insight in the many aspects of automotive value, recently announced their picks for the Vincentric 2013 Best Fleet Value in America Awards. General Motors led the pack with a total of 13 vehicles being recognized in this year’s awards, including four Buick and four GMC models.
To determine this year’s award winners, Vincentric analyzed several cost factors, including depreciation, fuel, insurance, maintenance, and fees taxes. The Buick models recognized as Best Fleet Value winners are Encore, Enclave, LaCrosse, and Verano. In addition, the GMC Savana Cargo G1500, Savana Passenger G3500, Sierra 2500HD work truck, and Sierra 3500HD work truck were also declared award winners.
“The Vincentric Awards are a great yearly measurement for fleet vehicles,” said Ed Peper, GM U.S. vice president of Fleet and Commercial Sales. “This year demonstrates GM’s strength in not only the work truck and van segments, but across our product portfolio. These awards are a testament of how we cater to the business needs of any customer – small or large.”
Find your next fleet vehicle at Crawford Buick GMC. Our extensive lineup of fleet and commercial vehicles is waiting for you at our El Paso dealership. Stop in for a test drive today or view our inventory online anytime.