It’s no mystery that Americans love crossovers. Ever since the segment was introduced, it has essentially taken over the automotive industry. One of the newest entries into the compact crossover world is the Buick Encore, which has led the segment in sales for the past six months.
Now, the Buick Encore leads Buick’s September sales results with a 38% jump in sales over last year. And, combined with the larger Buick Enclave, the two crossovers account for nearly half of all Buick sales this past month. Individually, the Enclave saw a sales increase of 21% year-over-year—its best September in three years.
“Despite the difference in size, both Encore and Enclave deliver the core attributes – style, comfort, quality and value – customers expect in a modern Buick,” said Tony DiSalle, vice president of marketing for Buick, in a statement. “Thanks to the success of our ‘Experience the New Buick’ campaign, consumers continue to discover these qualities are available in a Buick that truly fits their needs.”
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