GMC was named the KBB Most Refined Brand in the non-luxury market in the 2016 Brand Image Awards, announced by the website in late March.
Kelley Blue Book determines the winners of the Brand Image Awards based on data from customers who participate in KBB’s Strategic Insights’ Brand Watch study, which surveys more than 12,000 customers through the website. The study determines what factors make customers pick certain brands or vehicles, as well as what determines brand familiarity and loyalty.
GMC has received this award three years in a row, repeatedly receiving praise for its refined design and features while maintaining rugged performance and image. The luxury Denali badging is a big part of GMC’s win, which offers luxury without compromising GMC’s image.
In 2015, nearly a quarter of GMC sales were Denali vehicles, with the sub-brand alone outselling numerous luxury automakers. Since its introduction in 1999, more than 850,000 Denali vehicles have been sold in the US.